Revenue-Focused
HVAC Local Services Ads Management

Miss three calls during your morning install? Google’s algorithm just demoted you. The Local Services Ads platform tracks your response time to the second. Drop below a 90% pick-up rate, and you’ll watch competitors leapfrog your position in the Google Guaranteed 3-pack—even if they have worse reviews.

Your technicians are on ladders and in crawl spaces. They can’t answer every call within 60 seconds. But Google doesn’t care about your operational reality.

Telemarketers have figured out that LSA phone numbers connect them directly to decision-makers. You’re literally paying Google $35-$75 per call to talk to people selling website services, insurance policies, and equipment financing.

Without aggressive spam call mitigation, these junk calls devour 15-30% of your monthly budget.

Every Monday, you face the same administrative quicksand: logging into the LSA dashboard, scrolling through dozens of recorded calls, identifying which ones qualify for qualified lead disputes, and filing claim after claim before the window expires.

One client calculated they spent 6.3 hours monthly on this process alone. That’s $180 in management time for an average HVAC business owner—before accounting for the disputes they missed and the refunds they left on the table.

Here’s what separates us from agencies that treat LSA as an afterthought: we listen to every single call that comes through your account.

Lead volume is a vanity metric. Revenue booked is what pays your mortgage.

Most LSA management stops at “we generated 47 leads this month.” But how many booked? How many showed up? How many turned into installs? Without that data, you’re flying blind.

We connect your Google Local Services Ads directly to ServiceTitan (or Housecall Pro, if that’s your platform). This integration unlocks game-changing data:

• Which LSA leads converted to booked appointments
• Average ticket value from LSA customers vs. other channels
• Technician close rates on LSA-generated leads
• Lifetime value of customers acquired through Local Services Ads

Here’s the powerful part: when we feed conversion data back to Google, their machine learning gets smarter about who to show your ads to. Google’s algorithm starts recognizing patterns: “These types of callers in these zip codes at these times convert at 40%, so let’s send more of those.”

Without CRM integration, Google is optimizing for call volume. With it, Google optimizes for revenue. That’s the difference between paying $125 per lead and $95 per lead—at the same ad spend.

The Google Guaranteed 3-pack isn’t a popularity contest. It’s a formula … and once you understand the variables, you can engineer better rankings.

This is the most critical factor nobody talks about. Google tracks how quickly you answer LSA calls and what percentage you miss entirely.

Fall below 90% answer rate, and your ranking tanks. Doesn’t matter if you have 500 five-star reviews. Google interprets missed calls as “this business is too busy or unreliable” and pushes you down.

We implement backup answering systems that trigger when your main line is busy or unanswered for 30+ seconds. This keeps your response metrics pristine even during your busiest install days. Your ranking stays protected. Your leads keep flowing.

A company with 200 reviews from 2019-2023 will lose to a company with 150 reviews from the past six months. Google’s algorithm rewards recent review activity because it signals an active, engaged business.

We automate review requests through your CRM immediately after job completion. Not pushy follow-up emails two weeks later. Automated SMS the same day that drives 10-15% response rates.

If a customer is searching from a zip code where three competitors are physically closer, you’ll rarely outrank them. Physics beats optimization.

But here’s the workaround: we adjust your service radius strategically. Instead of casting a 30-mile net and hoping, we focus budget on zip codes where you’re geographically competitive and have strong review density.

Your revenue doesn’t flow evenly across 12 months. Neither should your LSA strategy.

When AC failures spike and homeowners are desperate, competition for the top positions intensifies. Every HVAC company in your market is bidding aggressively.

Our peak season strategy:

• Tighten service radius to your most profitable zip codes
• Increase per-lead budget to maintain top-3 visibility
• Enable only high-ticket job types (system replacements, full installs)
• Implement “capacity throttling” when your schedule hits 2+ weeks out

When call volume drops and competitors pull back spending, we do the opposite. This is when you capture market share at bargain prices.

Our shoulder season approach:

• Expand service radius to adjacent territories
• Re-enable tune-up and maintenance service types
• Lower per-lead cost through reduced competition
• Build review velocity while leads are cheaper

The worst position in HVAC marketing is generating leads you can’t service. When your installers are booked three weeks out, continuing to pump high-volume leads creates customer service nightmares.

We adjust your LSA settings daily during capacity crunches—either pausing campaigns entirely or shifting to “emergency only” service types. Your reputation stays intact, and you’re not paying for leads you’ll never convert.

Short answer: if you want to dominate your market, yes.

LSA leads typically cost $45-$95 depending on your market. Google PPC clicks cost $30-$80, but only 15-20% convert to phone calls. When you factor in conversion rates, PPC’s effective cost-per-lead is $120-$280.

LSA wins on efficiency—but loses on targeting sophistication.

Local Services Ads capture people in crisis mode. “AC not working” searches at 9 PM on a Saturday in July. These are high-intent, high-urgency leads with strong close rates.

Google PPC captures people earlier in the buying cycle. “How much does a new furnace cost” or “best HVAC companies near me.” Lower immediate intent, but valuable for building your pipeline during slower months.

When a homeowner searches “emergency AC repair near me,” they see:

1. Local Services Ads (top 3 Google Guaranteed listings)
2. Google Maps (traditional 3-pack)
3. Paid search ads (PPC)
4. Organic results

If you’re only in one position, you’re leaving visibility on the table. When you own slots 1, 2, AND 3, competitor click-through rates crater. We call it “SERP saturation,” and it’s how you capture 60%+ of available leads in your market.

Your review count and rating directly impact your Local Services Ads impression share. More reviews = more visibility = more leads at the same budget.

We integrate review requests directly into your ServiceTitan workflow. The moment your technician marks a job “complete,” the customer receives an SMS:

“Thanks for trusting [Your Company] with your AC repair today! How did we do? [Review Link]”

This immediate timing captures customers while the positive experience is fresh. Waiting 48 hours drops response rates by 60%.

Google’s algorithm doesn’t just count total reviews—it tracks review momentum. A business adding 10 reviews monthly signals growth and customer satisfaction. A business adding 2 reviews monthly signals stagnation.

We target 8-12 new Google reviews monthly for established HVAC companies. That velocity keeps you ahead of competitors who are still manually asking for feedback.