Ad Spend Without Strategy
Running both Google Ads and LSA with no cohesive targeting, no conversion tracking, and no optimization framework.
Case Study — Northern Alabama
Fuller Services
2,031% ROAS.
How a full-service HVAC, Plumbing, Electrical & Drain contractor in
Northern Alabama turned scattered ad spend into a $468K revenue engine — in under 12 months.
Northern Alabama turned scattered ad spend into a $468K revenue engine — in under 12 months.
0%
Return on Ad Spend
$0K
Quoted Pipeline
$0K
Closed Sales Value
<0mo
Time to Results
Company
Fuller Services
Location
Northern Alabama
Services
HVAC · Plumbing · Electrical · Drain & Sewer
Program
Scale
Reporting Period
Jan 26 – Feb 25, 2026
01 — The Situation
Good Company. Broken Marketing.
Fuller Services had the team, the trucks, and the reputation to grow — but their marketing wasn’t keeping up. They were running ads, but without a real strategy behind them. Money was going out the door without a clear picture of what was working or why.
Word of mouth had carried them this far. But in a competitive two-market territory across Northern Alabama, relying on referrals alone meant leaving a significant amount of revenue on the table every single month.
Their previous agency hadn’t delivered. The website was underperforming. And there was no unified system connecting their digital channels to actual business outcomes.
02 — The Approach
Scale Program. Full Execution.
We enrolled Fuller Services in the Scale Program and built a fully integrated digital marketing engine across every channel — from technical SEO to paid ads to reputation automation.
Website Rebuild
We scrapped the old site and built a fast, conversion-optimized website designed to turn visitors into calls — with dedicated pages for every service line and both locations.
01
LSA + Google Ads Strategy
We restructured their Local Service Ads and Google PPC campaigns with proper targeting, match types, and negative keyword management. Every dollar got a job to do.
02
SEO & GEO Targeting
8 optimized pages per month covering high-intent service and location queries across both markets. Technical SEO and backlink building ran in parallel to compound organic growth.
03
Full Call Tracking & Lead Attribution
Every call, every form, every lead — tracked and attributed back to its source so Fuller Services could see exactly what their marketing spend was producing.
04
Reputation Automation
Automated SMS and email review requests deployed post-service. Turned happy customers into a growing base of 5-star reviews that fuel both trust and local ranking.
05
Marketing Automation
Speed-to-lead SMS, estimate follow-ups, and membership nurturing sequences — so no lead fell through the cracks between the first call and the closed job.
06
03 — The Results
The Numbers Speak Clearly.
Results from the 30-day reporting period: Jan 26 – Feb 25, 2026. Every metric trended in the right direction.
0%
Return on Ad Spend
$23,078 in total marketing spend generated $468,861 in tracked closed sales value. That’s 20x back on every dollar invested.
$0K
Quoted Pipeline Value
Total estimated value of all quoted jobs in the period — up over 81% from the prior period. The pipeline is healthy and growing.
$0K
Closed Sales Value
Actual revenue closed from marketing-sourced leads — up 120% period over period. Sales more than doubled.
0
Unique Leads
715 unique inbound leads tracked across all channels via WhatConverts, with 308 qualifying as quotable — a 23.84% quotable rate.
$0
LSA Cost Per Lead
207 LSA leads at just $42.57 each — down 11.7% while lead volume grew 32.5%. More leads, lower cost.
04 — Channel Breakdown
Every Channel Pulling Weight.
No single silver bullet. A fully integrated system where every channel reinforces the others.
Local Service Ads
207 Leads
8,754 impressions · $42.57 CPL
Google Ads (PPC)
113 Convs
$8,109 spend · 34% conv. rate
SEO (Organic)
656 Convs
96,136 impressions · 394 clicks
Google Business Profile
577 Calls
1,764 impressions · 25 reviews
“We’ve been working with Elevated for about a year, and it’s been an excellent experience from start to finish. They completely rebuilt our website, and the end result exceeded our expectations. We now rely on them for all of our digital marketing, and the consistency, communication, and results have been outstanding. Partnering with Elevated has been one of the best business decisions we’ve made in recent years.”
Cody Fuller
Vice President · Fuller Services · Muscle Shoals, AL
Ready to Scale?
Your market
is waiting.
If you're running ads without a strategy — or trusting an agency
that can't show you numbers like these — let's talk.
that can't show you numbers like these — let's talk.